Sport Relief Does the Apprentice
Sport Relief Does the Apprentice, follows a similar format to the biennial Comic Relief in that it raises money for charity through the use of celebrities. The theme though is sport of all types – including The Sport Relief Mile and the proceeds of the various events are spent abroad and in the UK. This was a special edition of The Apprentice with Alan Sugar and featured two teams of 5 celebrities as follows:
- Kirstie Alsopp, Property Developer
- Jacqueline Gold of Anne Summers
- Lisa Snowdon, model
- Clare Balding, sports presenter
- Louise Rednapp, singer
- Kelvin McKenzie, former editor of The Sun
- Nick Hancock, Comedian
- Phil Tuffnell, Crickete
- Hardeep Singh Coley, Comedian
- Lembit Opik, MP
The expectation was that thousands of pounds would be raised for charity. The teams had to set up shops – dress them, stock items and open the shops and report back in three days. Money could be raised by getting as many people as possible and then selling off the stock on one night.
The girls team started out well and decided on the name of “Sugar and Spicy”. Louise Rednapp had a lot of contacts and managed to blag £10,000 from Harrods. Jacqueline Gold was elected as leader.
The boys did not have a natural leader – initially Hardeep and then Lembit. They did manage to get John Lewis to donate an item from every floor. The boys decided to go with a “Buy One Get One Free theme”.
For the charity auction, each team were given 150 tickets to sell and Louise Rednapp managed to get £30,000 for just one ticket! Her celebrity contacts came in handy.
Not surprisingly the boys lost the challenge, but we were asked to wait until Friday evening to find out who would be fired from Sport Relief Does the Apprentice!