Odeon Refuse To Screen Alice In Wonderland

February 23, 2010 by  
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odeon_chelmsford300Odeon will not be screening Alice In Wonderland because of a row with Disney.

The boycott means Tim Burton’s 3D adaptation of the Lewis Carroll classic will not be shown in any of the chain’s 120 complexes.

Disney studios insist the period between the film’s release in cinemas and it coming out on DVD be cut down to three months rather than the usual 17 weeks.

The cinema chain may be ‘fanatical about film’ but they are less than keen at the shortened window that reduces the period in which they can make money.

Odeon and UCI cinema group said in a statement: “Odeon/UCI has invested considerable sums of money, especially in the UK, over the past 12 months to install digital projection systems in its cinemas to enable customers to enjoy 3D. The popularity of 3D titles meant that last year these films played in Odeon/UCI cinemas for an average of 18 weeks from initial release.”

“We have a very full line-up of films to offer audiences over the next few weeks, including two new 3D titles. These will now take priority in our cinemas.”

The company said it will be showing the film in its Spanish, German, Portuguese and Austrian cinemas – where Disney will be observing the normal DVD release window.

Rivals Cineworld cinemas will show the movie after reaching an independent agreement with the Disney studio. The Vue chain is also understood to have reached an agreement with Disney.

Bob Chapek, president of distribution for Walt Disney Studios said: “We feel that it’s important for us to maintain a healthy business on the exhibition side and a healthy business on the home video side.

“We think this is in the best interest of theatre owners, because a healthy movie business is good for them and allows us to invest in high-quality, innovative content.

“We remain committed to theatrical windows, with the need for exceptions to accommodate a shortened timeframe on a case-by-case basis, such as with Disney’s Alice in Wonderland.”

The film at the centre of the feud is released on March 5.

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