Odeon Reverse Alice Boycott

February 25, 2010 by  
Filed under - Home, News

alice-in-wonderland300Odeon has reversed its decision to boycott Alice in Wonderland.

The cinema chain had announced it would not screen the Tim Burton adaptation following a row with Disney.

In a statement following talks with Disney, Odeon said: “The Odeon and UCI Cinema Group is pleased to announce that, following detailed negotiations with the Walt Disney Company ltd, an enduring agreement has been reached encompassing all the different aspects of both companies’ commercial relationship.”

Neither side have yet revealed the terms of the agreement.

The company and the studio had been in disagreement over the number of weeks between the film’s debut and its DVD release.

Disney had wanted to reduce the window for cinemas to show the movie from the standard 17 weeks to 12 weeks.

Odeon said that the move would “set a benchmark, leading to a 12-week window becoming rapidly standard”.

Vue and Cineworld have already agreed to a 13 week window.

Actor Michael Sheen, who plays the White Rabbit, told the BBC the row had been “a storm in a mad hatter’s tea cup”.

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