Rapunzel Renaming Mystery Revealed

March 11, 2010 by  
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tangled210x300We pondered over why Disney Animation had changed the title of their next project Rapunzel to Tangled because it’s seemed rather pointless.

Some fans think that the new title will take away from the integrity of the fairytale, others think that it’ll signal a moderisation of the story but now we know the real reason that they did it.

We should have known really. It turns out that Disney just wanted the film to appeal to boys who might be less inclined to see a princess movie named after a long haired lovely.

Ed Catmull, president of Pixar and Disney Animation Studios explained the situation. “We did not want to be put into a box. Some people might assume it’s a fairy tale for girls when it’s not. We make movies to be appreciated and loved by everybody.”

To be fair, that’s a good common sense approach. Of course boys aren’t going to want to see the film if they think it’s a pretty in pink movie, but will calling it Tangled make a difference?

They’re also targetting the boys more with the addition of the Flynn Rider character which is not included in the original story. But will one swashbuckling rogue cancel out the princess effect?

Take another look at the teaser trailer and see what you think.

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