How To Train Your Dragon Is DreamWorks New Franchise
It seems that any film that’s even marginally successful is bound to get a sequel so that studios can milk it for all it’s worth. We were, however, surprised that DreamWorks took so long to decide to announce a sequel to the wildly successful How To Train Your Dragon.
ComingSoon.net are reporting that after looking at the numbers, CEO of DreamWorks Animation, Jeffery Katzenberg said, “2010 is off to a strong start, thanks in large part to the performance of ‘How to Train Your Dragon,’ which – having grossed nearly $375 million to date in worldwide box office – has become DreamWorks Animation’s next franchise. We plan to release the sequel theatrically in 2013.”
Katzenberg went on to say that, “3D continues to have a tremendous impact on the industry at large and we are now looking forward with great anticipation to bringing ‘Shrek Forever After,’ the final chapter in our beloved ‘Shrek’ series and the first in 3D, to audiences across the globe next month.”
Shocked and surprised? No, neither were we and though there’s plenty of source material to continue to Dragon series, when will studios learn to quit while they’re ahead?