Sacha Baron Cohen To Sign Up For New Comedy
According to Deadline Hollywood, the British comic’s next movie has been bought up by Paramount for $20m – pushing Baron Cohen into the top bracket of Hollywood earners.
The studio reportedly sealed the deal by dropping off a live goat at Baron Cohen’s LA home dressed in a studio T-Shirt offering him a ’20-20′ deal (a package which would see him receive $20m up front and 20% of the film’s takings, rising to 30% if teh film was very successful).
Deadline Hollywood also believes that the film will not follow the same mockumentary format of his previous hits Borat and Bruno, suggesting that it will be a straight up comedy. It has also been reported that Curb Your Enthusiasm writers Alec Berg, Jeff Schaffer and David Mandel, along with Baron Cohen himself, are behind the screenplay.
But what is attracting most attention in LA is the large deal that Paramount is offering Cohen after winning a bidding war with Sony to make the film.
“This actually shows where the bar is for A-talent to get something done. That it used to be, if an A-talent was interested in a project, that would get the movie going,” an insider told Deadline Hollywood. “Now, you have to have the combination of an A-level star and a great idea that is completely developed.”