Angry Birds: The Movie?

August 25, 2010 by  
Filed under - Home, News

angrybirds300If – like most people with iPhones – you spend at least 13 hours a day playing the offensively addictive Angry Birds game, then you might be interested (or gobsmacked) to know that Rovio, the Finnish firm behind the app in question have been sounding out Hollywood execs over the possibility of a movie based around the feathery critters.

This is a real news story.

Mikael Hed, CEO of Rovio Mobile, told Variety that the company is keen to capitalise quickly on the popularity of the Angry Birds brand. The full game has sold more than 6.5 million times and a free version has been downloaded over 11 million times.

“It doesn’t make sense to produce a slate of different games when you have a hit of any calibre,” he explained. “When you create brand equity, to do that again would be a difficult task rather than nurture and build around what you have.”

Rovio’s ideas for long-form animated features are said to be inspired by Aardman, who produce the stop-motion-animated Wallace & Gromit adventures. Hed also acknowledged the influence of Pixar’s approach to filmmaking.

“The challenge is to make sure the brand is relevant when the movie comes out,” he said. “Time and time again, Pixar take an unknown brand and make it big.”

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