Disney Converts Back Catalogue To 3D
That jangling sound you can hear is the dollar signs popping up in the eyes of Disney executives. With the successful re-release of The Lion King in the States – making massive profit last weekend (and its imminent release this week), Disney have decided that an easy way to make more cash is to retool its back catalogue for cinematic release. Have they been spending a little bit too much time with George Lucas?
Next on the list for “the treatment” are Finding Nemo, Monsters Inc. and Beauty And The Beast (which I’m seeing tomorrow night in 3D for the home release). The first two should be pretty easy as they’re digital prints and so the data’s readily available for conversion. BATB will be a little trickier but it does contain the first ever use of animated 3D (the ballroom scene) which was revolutionary at the time. It’s going to be the first up with a US cinematic release marked for January 2012.
Next up will be Finding Nemo in September 2012, followed by Monsters Inc. in January 2013 and finally The Little Mermaid in September 2013.
“Great stories and great characters are timeless, and at Disney we’re fortunate to have a treasure trove of both. We’re thrilled to give audiences of all ages the chance to experience these beloved tales in an exciting new way with 3-D – and in the case of younger generations, for the first time on the big screen,” said Disney’s Alan Bergman, while backstroking through a lake of gold.